Friday
Now: 1-800-PSA-TEST
I got an email one day while still retreated into cabbageness after surgery. It was from Gregg Stebben, a new friend I had acquired in San Francisco in the late 1990's while starting a business there. The message said, “Dial 1-800-PSATest.” I picked up the phone and dialed. “This is Gregg,” the voice answered.
Gregg is an author, contributing editor of Men’s Health magazine and a frequent radio commentator on men’s health issues and on technology. In this funny photo from the 70's Gregg is at right, and Denis Boyles (see Civility above) is seated. These chaps obviously look like they know they have the chops to be great writers ahead, and damn if they weren't right about that.
It turns out that after years of writing about men’s ignorance about prostate health and the PSA test, Gregg decided to take the first steps in doing something about it. He had just set up this 1-800 number and Web site address. Gregg even had audio tapes of hours of interviews with all the famous prosperous-gland-less chaps: Swartzkopf, Arnie Palmer, and so forth. Gregg says that almost without exception all of these brilliant, worldly-wise guys said the same thing: their wives pestered them until they finally got the PSA test, and the bad news.
In October, 2004, Gregg and I did launch 1-800-PSA-TEST as part of our non-profit MansGland Campaign. Gregg hosts the first version of the one-minute call-in service, and we are inviting other comics and humorists to tackle the topic.
Our focus on publicity for the service is aimed at women. Why? Because we believe this service can be a tool for women to get men who won’t read about the prostate and prostate health to at least listen to our comedy bits and perhaps get a much-need dose of motivation. ¶ 1:21 PM
Gregg is an author, contributing editor of Men’s Health magazine and a frequent radio commentator on men’s health issues and on technology. In this funny photo from the 70's Gregg is at right, and Denis Boyles (see Civility above) is seated. These chaps obviously look like they know they have the chops to be great writers ahead, and damn if they weren't right about that.
It turns out that after years of writing about men’s ignorance about prostate health and the PSA test, Gregg decided to take the first steps in doing something about it. He had just set up this 1-800 number and Web site address. Gregg even had audio tapes of hours of interviews with all the famous prosperous-gland-less chaps: Swartzkopf, Arnie Palmer, and so forth. Gregg says that almost without exception all of these brilliant, worldly-wise guys said the same thing: their wives pestered them until they finally got the PSA test, and the bad news.
In October, 2004, Gregg and I did launch 1-800-PSA-TEST as part of our non-profit MansGland Campaign. Gregg hosts the first version of the one-minute call-in service, and we are inviting other comics and humorists to tackle the topic.
Our focus on publicity for the service is aimed at women. Why? Because we believe this service can be a tool for women to get men who won’t read about the prostate and prostate health to at least listen to our comedy bits and perhaps get a much-need dose of motivation. ¶ 1:21 PM
